• Big News: goodjo Coffee Is Coming to Woodman’s

  • A Major Step Forward for Coffee. Community. Impact.

    We’re excited to share something that’s been a long time coming:

    Woodman’s Markets has agreed to carry goodjo coffee.

    This rollout begins in Waukesha followed by Menomonee Falls, Oak Creek, Racine, and Kenosha - opening the door to one of the largest, most diverse grocery audiences.

    This isn’t just about shelf space. It’s about what happens because of it.

  • The Reach (And The Opportunity)

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    Waukesha
    5,595 daily · 39,272 weekly · 2,042,181 annually

    Menomonee Falls
    5,439 daily · 38,181 weekly · 1,985,454 annually

    Oak Creek
    6,682 daily · 46,909 weekly · 2,439,272 annually

    Racine
    4,662 daily · 32,727 weekly · 1,701,818 annually

    Kenosha
    6,216 daily · 43,636 weekly · 2,269,090 annually

    That’s not just traffic. That’s potential impact at scale. The potential grows even further as we expand into Northern Illinois and the remainder of Wisconsin.

  • What Happens With the Proceeds

    100% of goodjo’s after-tax profits, not less than $2 / bag, are reinvested into the community. Proceeds from Woodman’s sales will be used to:

    • Purchase gift cards
    • Distribute them locally through trusted partners
    • Serve people who fall into the gaps traditional systems often miss

    Rather than largely relying on large donors, this model allows everyday people to participate - simply by switching the coffee they already buy.

  • Why This Model Works

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    Food pantries and benevolence programs matter - but they’re not always flexible.

    This approach:

    • Lets food do the heavy lifting.
    • Gives individuals choice and dignity.
    • Helps supplement with fresh, healthy food options.
    • Moves beyond leftovers or out-of-date donations.

    It’s not charity for the community. It’s the community showing up for itself.

  • Why Coffee?

    Because coffee is habit. People drink it every day - or at least every week.

    That means:

    • Small actions repeat
    • Small purchases add up
    • Consistency builds a foundation for lasting impact

    Coffee turns routine into momentum.

  • How You Can Be Part of This

    1

    Buy goodjo

    Switch one brand.Make a difference every morning.

    Shop Now

    2

    Share the News

    Tell friends and family. Encourage them to buy (online or in-store) and to share with their sphere.

    3

    Have a Business?

    Purchase goodjo with your branding. Turn client gifts into community impact.

    4

    Fund Your Missions

    Use goodjo as a fundraiser. Drink coffee. Fund ministries. Serve locally.

  • What Pre-Launch Sales Make Possible

    Proceeds from this initial Woodman’s momentum will help us:

    Increase inventory

    The mission is to pay as we go. No outstanding invoices. Vendors Paid. Gift Cards Shared

    Support sampling

    Our coffee is good once folks try it they'll not only agree they buy it. Weekend samplings are good.

    Update Our Website

    The message is important we want folks to share it with their community.

    Grow Social Media

    Social media expands reach and the story

  • One Small Switch.

    One Bigger Story.

    You don’t need to give more.You don’t need to do more. Sometimes, you just need to choose differently.

    If you already buy coffee - buy coffee that gives back.

    Welcome to goodjo coffee at Woodman’s. Building good together.

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