Believe There is Good in the World... Be The Good.
At The Good Company we believe that good still lives in every community. In the hands that work hard, the hearts that give quietly and the people who show up every day to make life better for someone else.
That belief fuels everything we do. Through goodjo coffee, we’re on a mission to sell one million bags of locally roasted fresh coffee. Each bag brewing purpose, hope and community support. When you purchase goodjo coffee, you’re not just starting your day with a fresh cup of coffee... you’re helping someone else get through theirs.
You Caffeinate… We Donate.
Why We Do It...
Because Some People Fall Between the Cracks
The Good Company serves families who quietly carry the weight of daily life. They’re not just surviving - they’re showing up, caring for their kids, serving their communities, and keeping small businesses running. Hardworking, generous, and often overlooked, they meet each day with dedication and a smile, even when life throws unexpected challenges their way.
Every time you purchase a bag of goodjo, you step in the gap to support these resilient families. You help keep their lights on, fill a gas tank or put groceries on the table. In doing so, you turn something as simple as your morning cup of coffee into a force for good supporting the people who give so much to our communities, often without recognition.
This is more than coffee. It’s a way to show up for the people who quietly work to be a vital active member of our community. Your purchase fuels hope, provides meaningful support, and helps create a stronger, more connected community one cup at a time.
Join the mission — make your morning coffee matter.
What is the One Million Bag Mission?
The One Million Bag Mission is our bold, yet simple goal: to sell one million bags of goodjo coffee and use the proceeds to support local families, neighbors and communities who humbly navigate the challenges of everyday life. These are the people working hard to make ends meet. They're not poor enough to qualify for aid, yet not always secure enough to weather life’s unexpected turns.
Every bag counts. Every bag fuels purpose. With each purchase we’re stepping in to provide meaningful support helping people pay bills, put food on the table or simply catch a breath when life gets overwhelming.
This mission isn’t just about coffee. It’s about connection, community and collectively extending a hand while walking forward together. From the roasters who craft each bag, to the hands that label and deliver it, to those who enjoy it each morning, everyone is part of making good happen.
By joining the One Million Bag Mission, you’re helping turn your daily coffee ritual into something bigger - a shared movement of compassion, hope and unity that strengthens us all.
Join us — One bag, One cup, One act of good at a time.
How You Can Help...
Three Simple Ways to "Be The Good"
You can support the mission your way. Whether you’re sipping solo, gifting to a friend or sharing with your team.
- Buy Coffee: Choose from light, medium, dark, or decaf. Roasted locally and full of purpose.
- Gift Kits: Coffee plus a thoughtful item like a ceramic mug or tumbler. A daily reminder of the good you’ve done.
- Subscribe: Keep the good brewing with a monthly coffee subscription for 12 months.
Every purchase counts toward the one million bag goal and every sip gives back.
Shop Now and Do Good
For Businesses & Teams...
Put Your Name on Something Good
Your company can join the mission, too. With our goodjo custom-label program, you can share coffee that carries your logo and a message that matters.
Welcome new team members, thank loyal customers, or spread encouragement all while supporting your local community.
Together, we can make your brand part of something bigger, something good.
Learn About Custom LabelingThe Heart of It All... Be The Good.
From the roaster perfecting every batch, to the hands that label each bag, to the drivers who delivers each bag, everyone in this process is part of being the good.
We believe that the people who make this coffee possible should also share in the rewards of their work. Their labor fuels purpose and their dedication touches every cup.
When you purchase a bag of goodjo, you’re not just supporting families in need, you’re stepping into the gap. Your joining the entire community that brings goodjo to life.
It’s simple: you caffeinate… we donate.
Together, we’re creating a cycle of good: for the gappers, for our neighbors, and for the people who work with us every day.
Join the mission — make your morning cup count.
